This Privacy Policy explains how Madd Air ("we", "us", or "our"), the operator of madd-air.com, collects, uses, stores, and protects personal information when you visit our website. Madd Air acts as the data controller for all personal data processed through madd-air.com. By using our site, you acknowledge the practices described in this policy. This policy was last updated in 2026 and applies to all visitors accessing our Australian-focused casino review content.
Information We Collect
Information You Provide
- Contact form submissions: Your name and email address when you reach out to our team directly.
- Newsletter sign-ups: Email address and any optional preferences you share when subscribing to updates.
- Comments and feedback: Any content you voluntarily submit through interactive features on madd-air.com.
- Account registration details: If applicable, credentials provided when creating a user profile on our site.
Information Collected Automatically
- IP address and approximate location: Collected to understand your geographic region and ensure content relevance for Australian users.
- Browser type and version: Used to optimise the display of madd-air.com across different devices.
- Pages visited and time spent: Behavioural data collected via analytics tools to improve site performance.
- Referral source: The URL or platform from which you arrived at madd-air.com.
- Device identifiers and operating system: Technical data gathered automatically during your session.
Cookies We Use
Madd Air uses cookies and similar tracking technologies to operate and improve madd-air.com. When you first visit our site, you will be presented with a cookie consent banner. You may manage your preferences at any time through your browser settings or our on-site cookie controls.
| Cookie Type | Purpose | Retention |
|---|---|---|
| Essential | Required for core site functionality, security, and navigation on madd-air.com. | Session or up to 12 months |
| Analytics | Tracks visitor behaviour and page performance to help us improve content quality and user experience. | Up to 26 months |
| Affiliate / Marketing | Records clicks on affiliate links to casino operators, enabling accurate referral tracking and commission attribution. | Up to 30 days |
| Preferences | Stores your language, region, and display settings to personalise your experience on return visits. | Up to 12 months |
| Third-Party Advertising | Used by select advertising partners to deliver relevant promotional content in accordance with your consent choices. | Up to 90 days |
How We Use Your Data
- To deliver, maintain, and continuously improve the content and functionality of madd-air.com.
- To respond to enquiries, feedback, and support requests submitted by our visitors.
- To send newsletters or updates where you have provided explicit consent to receive them.
- To analyse site traffic patterns and user engagement in order to enhance editorial quality.
- To track affiliate referrals and ensure accurate attribution when visitors navigate to reviewed casino operators.
- To comply with applicable legal obligations and enforce our terms of use.
- To detect, prevent, and address fraudulent activity or security vulnerabilities on madd-air.com.
Legal Bases for Processing
Madd Air processes personal data in accordance with the UK GDPR and the EU General Data Protection Regulation (GDPR). The legal bases we rely upon include: consent — where you have freely given, specific, and informed agreement (for example, newsletter subscriptions and non-essential cookies); legitimate interests — where processing is necessary for purposes such as site security, analytics, and affiliate operations, provided these interests are not overridden by your fundamental rights; and legal obligation — where processing is required to comply with applicable laws. You may withdraw consent at any time without affecting the lawfulness of prior processing.
Third Parties & Affiliate Links
Madd Air publishes reviews and contains affiliate links to third-party casino operators. When you click an affiliate link on madd-air.com, you will be directed to an external site governed by its own privacy policy — we encourage you to review those policies before providing personal information. We work with analytics providers, including Google Analytics, which may process data on our behalf under applicable data processing agreements. We do not sell your personal data to any third party. Affiliate tracking is conducted solely to attribute referrals and generate revenue that supports the operation of madd-air.com.
Your Privacy Rights
- Right of Access: Request a copy of the personal data madd-air.com holds about you.
- Right to Rectification: Ask us to correct inaccurate or incomplete personal information.
- Right to Erasure: Request deletion of your personal data where there is no compelling reason for continued processing.
- Right to Data Portability: Receive your data in a structured, commonly used format for transfer to another controller.
- Right to Object: Object to processing based on legitimate interests or for direct marketing purposes.
- Right to Restrict Processing: Request that we limit how we use your data in certain circumstances.
- CCPA Rights (California Residents): You have the right to know, delete, and opt out of the sale of personal information under the California Consumer Privacy Act.
To exercise any of these rights, please contact us at the details provided in the Contact section below. We will respond to all verified requests within 30 days in accordance with applicable law.
Data Security & Retention
Madd Air implements appropriate technical and organisational measures to protect personal data processed through madd-air.com against unauthorised access, loss, or disclosure. These measures include encrypted connections (HTTPS), restricted access controls, and regular security assessments. We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Contact form data is typically retained for up to 24 months. Analytics data is retained in accordance with the retention periods specified in the cookies table above. Once data is no longer required, it is securely deleted or anonymised.
Contact
If you have any questions, concerns, or requests regarding this Privacy Policy or the way Madd Air handles your personal data, please contact our team using the details below:
- Website: madd-air.com
- Email: privacy@madd-air.com
- Subject line: Privacy Enquiry — madd-air.com
We are committed to addressing all privacy-related concerns promptly